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When it comes to ordering tech products from a website, there’s really no better place to do it than the online Apple Store. Not only does it look and work better than competing sites from Dell and Microsoft, but it also has helpful capabilities like live chatting with an associate, reserving products for in-store pickup, or getting value estimates on your trade-ins. But the online Apple Store hasn’t always been so cutting edge. In fact, Apple wasn’t even the first computer company to create an online store. So in this video, we’re going to explore the history of the online Apple Store and find out how it became the e-commerce powerhouse it is today.